Product marketing manager
I combine product and entrepreneurial thinking with strong hands-on marketing skills.
I work across the entire funnel: Acquisition → Sales → Activation → Retention.
I research markets, define segments and positioning, and build GTM strategies and product processes.
I turn manual processes into AI-powered workflows to increase speed and reduce dependency on team size.
Ran the Content Department agency for two years and worked at Develex for three years.
Four years in IT products that automate marketplace operations: app.skladbot.ru and seller-bot.ru.
One year in education, working on GeekBrains and Family Tree projects.
Since 2026
Product marketer and product manager. Conducted 10 JTBD interviews, identified key jobs and audience segments, prioritized the segments, described the product for development, and designed prototypes. Result: validated the team’s hypothesis and turned it into a well-defined product based on real user needs.
Since 2022
Researched customers and the market, developed a GTM strategy, and built the customer journey from Acquisition and Sales to Activation and Retention. Formalized sales, implementation, and support; defined KPIs; and built a communication system for every stage. Results: revenue grew 100% year over year and customer retention increased from 2.4 to 3.8 months.
2014 — 2022
2GIS · LPGenerator · Develex · VK Group, GeekBrains University
Product editor. Spent eight years as an editor and managing editor in small businesses and corporations. Awards: Editor of the Year 2025 and Best B2B Content Strategy.
2022−2023
Founder of Hard Work Cowork
Launched a 350 m² coworking space from scratch and sold it to the anchor tenant six months later. Launch report in T—J →
2018−2021
Founder of the Content Department studio
A remote team of writers and managing editors operating as an in-house department. Six employees. Personally closed 60 deals in two years. Clients included Novovyatsk Timber Processing Plant, NLSTAR, Emvy Cosmetics, Gipersport, Platforma LP, LPGenerator, and AdvoCall.